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Related Articles
Email Authentication and Delivery. A guide to managing SPF, DKIM, DMARC and the domain setup page
Delivery & policy updates by email providers (eg: Gmail, Yahoo) require that you verify and authenticate your domain in order to be able to continue sending emails. These requirements apply to all companies including your own work emails. We've ...
Registering your SMS Sender ID with ACMA
From 1 July 2026, new ACMA rules apply to any business sending SMS using a branded Sender ID (your business, venue, or group name instead of a phone number). This guide explains what you need to do to keep your branded Sender ID active and what ...
Understanding and Using Mail Merge to Personalise Your Campaign
Mail merge allows you to personalise the content of your campaign by inserting values related to the recipient. The most common mail merge is the first name. This allows you to say personally address the receiver of your email or sms campaign. Every ...
Fonts in Emails - Can I use other fonts?
Selecting a font for your campaign is very important for brand consistency and reading legibility. However, not all email clients display fonts equally. Each email client (ie: Gmail, Hotmail, Outlook, Apple Mail etc..) will have its own set of fonts ...
A/B Testing of Subject Lines and Content
Running an A/B Test allows you to show up to 5 variations of content or subject lines to users at random and then analyse to determine which variation has the most impact (by measuring open rates or click-through rates). This allows you to determine ...